Case Study

ONE360

Transforming Australia's leading 360° video booth provider into a premium digital powerhouse

Event TechnologyDigital MarketingBrand Positioning
30%
Increase in Phone Calls
40%
Increase in Form Submissions
280+
Daily Website Users
35%
Increase in Revenue

Meet the Business

ONE360 is Australia's leading provider of cutting-edge 360° video booth and GlamBot hire services, specialising in creating immersive, shareable experiences for events across Sydney, Melbourne, and Brisbane.

The company offers three distinct services: 360° Video Booth experiences that capture every angle in stunning 4K HD, GlamBot for cinematic slow-motion moments, and OneRevolve Green Screen technology for customisable event experiences.

With an impressive portfolio including high-profile brand activations for Sephora, Foxtel, NBC, Channel E!, Redken, CAMILLA, Afterpay, Facebook/META, and major movie premieres, ONE360 has established itself as the go-to choice for corporate events, brand activations, weddings, birthdays, and parties that demand unforgettable, social media-ready content.

ONE360 business showcase featuring 360-degree video booth technology and premium event setup with professional lighting and equipment
Woman in elegant pink dress using ONE360's 360-degree video booth technology at an upscale event, demonstrating the premium experience and social media content creation capabilities

Challenge

Seasonal business fluctuations with significant variations in demand, requiring consistent year-round lead generation.

Highly competitive event services market demanding clear differentiation and premium positioning.

Needed to establish ONE360's premium positioning as the top choice for high-end events and brand activations.

Required to attract both corporate clients and private celebrations with distinct messaging strategies.

Needed to demonstrate the unique value and ROI of 360° technology compared to traditional photo booths.

When ONE360 partnered with Digital Strategy X, they were navigating multiple challenges in the competitive event services industry. Despite offering cutting-edge 360° video booth hire experiences and delivering unforgettable brand activations, their marketing efforts lacked the consistency and positioning required to capture a wider audience across Australia.

Strategy

SEO

Targeted high-value keywords, optimised location-based landing pages for Sydney, Melbourne, and Brisbane, improved technical performance, and published content showcasing the benefits of 360° experiences.

GMB Optimisation

Enhanced visibility across multiple locations with engaging visuals, client reviews, and event showcases featuring high-profile activations.

Google Ads

Ran targeted search, display, YouTube, and geo-specific campaigns supported by re-marketing to capture and convert event planners and businesses.

META Ads

Leveraged ONE360's stunning video content with tailored campaigns for both B2B (corporate activations) and B2C (weddings, private events) audiences.

Together, these strategies positioned ONE360 as the premium choice for 360° video booth hire, strengthened their brand authority, and created consistent lead generation across Australia.

Three women in white angel costumes with wings posing in ONE360's 360-degree video booth setup, showcasing the immersive and creative event experiences the company provides

Results

The integrated digital marketing strategy delivered measurable success for ONE360

Online Performance

Achieved top local rankings across Sydney, Melbourne, and Brisbane, driving significant organic traffic and qualified leads.

Paid Advertising Impact

Delivered strong ROI from Google Ads, higher conversion rates, and premium client acquisitions through targeted campaigns.

Local Market Growth

Expanded bookings across all service areas, strengthened online reputation, and increased positive client reviews.

Brand Positioning

Differentiated ONE360 as Australia's leading 360° video booth hire provider, attracting high-profile corporate and celebrity clients while building strong social media engagement.

ONE360's premium 360-degree video booth setup with professional lighting and Redken branding at an upscale corporate event, demonstrating the high-quality brand activations and professional installations

Key Performance Metrics

Comprehensive results achieved in just 12 months

30%
Phone Calls Increase
40%
Form Submissions Increase
25%
Rise in Qualified Inquiries
35%
Website Traffic Increase

"Appearing on top ranks in Google Search for '360 Video Booth Hire.'"

Through Digital Strategy X's targeted digital marketing strategy, ONE360 achieved top Google rankings for "360 video booth hire." By combining optimised landing pages, keyword strategy, technical improvements, and audience-focused campaigns, the brand captured high-intent searches, boosted leads, and strengthened its position as Australia's premium 360° video booth hire provider.

Google search results page showing ONE360 ranking at the top for '360 video booth hire' with local map listings and business information, demonstrating successful SEO performance
Group of people enjoying ONE360's 360-degree video booth experience with colorful lighting and fun props, showcasing the engaging and social nature of the service
ONE360 website homepage displaying professional 360-degree video booth hire services with sleek design and clear call-to-action buttons, showing the polished digital presence

Results Achieved

In just 12 months, ONE360 saw a substantial boost in leads, with phone calls up by 30% and booking form submissions increasing by 40%. Paid advertising campaigns drove a 25% rise in qualified inquiries, while META Ads increased website traffic by 35% and social media followers by 20%, significantly strengthening the brand's online presence and client engagement.

ONE360's success demonstrates what's possible when a strategic, multi-channel digital marketing approach is combined with expert execution. From increasing phone calls and booking form submissions to boosting website traffic and social media engagement, every element of the campaign worked together to drive measurable results.

If you're ready to grow your leads, strengthen your brand presence, and turn online interest into real-world bookings, contact Digital Strategy X today to see how we can deliver similar outcomes for your business.

"
Working with Digital Strategy X has completely transformed our business. In just 12 months, our leads, phone inquiries, and booking form submissions have skyrocketed. Their strategic, multi-channel approach not only boosted our online visibility but also helped us secure events with major brands like Samsung, Sephora, and REDKEN. The team's expertise and hands-on support made all the difference. Digital Strategy X is now an indispensable part of our growth.
Jason Issa
Owner, ONE360